Wish is an American online platform for transactions between sellers and buyers. Wish was founded in 2010 by (former CEO) and Danny Zhang (former CTO). Wish is operated by Context Logic Inc. in San Francisco, United States. The platform personalizes the shopping experience visually for each customer, rather than relying only on a search bar format. It allows sellers to list their products on Wish and sell directly to consumers. Wish works with payment service providers to handle payments and does not stock the products themselves or manage returns.
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