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Levi Strauss & Co. is an American clothing company known worldwide for its Levi’s brand of denim jeans. It was founded in May 1853 when German immigrant Levi Strauss moved from Buttenheim, Bavaria, to San Francisco, California, to open a west coast branch of his brothers’ New York dry goods business. We’ve been innovating to meet people’s needs since 1853. We invented the first blue jean, and we reinvented khaki pants. Our brands are among the most celebrated names in apparel. The official Levi’s US website has the best selection of Levi’s® jeans, jackets, and clothing for men, women, and kids.